Beatriz Casais

35 papers and 444 indexed citations i.

Beatriz Casais has authored 35 papers that have received a total of 444 indexed citations. This includes 21 papers in Sociology and Political Science, 17 papers in Marketing and 8 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Diverse Aspects of Tourism Research (10 papers). Beatriz Casais is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Diverse Aspects of Tourism Research (10 papers) and collaborates with scholars based in Portugal. Beatriz Casais's co-authors include Bruno Sousa, João F. Proença, Joaquim Silva, Andréia Teixeira and Elisabete Sá and has published in prestigious journals such as Journal of Business Research, Sustainability and International Journal of Retail & Distribution Management