Beibei Dong
About
Beibei Dong has authored 13 papers that have received a total of 1.1k indexed citations.
This includes 10 papers in Organizational Behavior and Human Resource Management, 9 papers in Marketing and 5 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (10 papers), Service and Product Innovation (7 papers) and Digital Marketing and Social Media (4 papers). Beibei Dong is often cited by papers focused on Customer Service Quality and Loyalty (10 papers), Service and Product Innovation (7 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States and China. Beibei Dong's co-authors include K. Sivakumar, Kenneth R. Evans, Shaoming Zou, Mei Li and Eric Fang and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Service Research
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