Bernadett Köles
About
Bernadett Köles has authored 29 papers that have received a total of 767 indexed citations.
This includes 19 papers in Sociology and Political Science, 13 papers in Marketing and 7 papers in Human-Computer Interaction. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers) and Virtual Reality Applications and Impacts (7 papers). Bernadett Köles is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers) and Virtual Reality Applications and Impacts (7 papers) and collaborates with scholars based in France, United States and United Kingdom. Bernadett Köles's co-authors include Péter Nagy, Justin Paul, Erin O’Connor, Rajibul Hasan and D. Eric Boyd and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Industrial Marketing Management
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