D. Eric Boyd

26 papers and 758 indexed citations i.

D. Eric Boyd has authored 26 papers that have received a total of 758 indexed citations. This includes 11 papers in Strategy and Management, 11 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Innovation and Knowledge Management (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (6 papers). D. Eric Boyd is often cited by papers focused on Innovation and Knowledge Management (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United States, United Kingdom and France. D. Eric Boyd's co-authors include Robert E. Spekman, P.K. Kannan, Brian P. Brown, Rajesh Chandy and Marcus Cunha and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research