Marcus Cunha
About
Marcus Cunha has authored 16 papers that have received a total of 588 indexed citations.
This includes 9 papers in Marketing, 5 papers in General Decision Sciences and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (6 papers), Decision-Making and Behavioral Economics (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Marcus Cunha is often cited by papers focused on Consumer Market Behavior and Pricing (6 papers), Decision-Making and Behavioral Economics (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United States, Brazil and United Kingdom. Marcus Cunha's co-authors include Chris Janiszewski, Juliano Laran, Jeffrey D. Shulman, Fábio Caldieraro and Rajesh Chandy and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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