Bernard Covà
About
Bernard Covà has authored 120 papers that have received a total of 5.1k indexed citations.
This includes 71 papers in Marketing, 36 papers in Sociology and Political Science and 27 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (53 papers), Digital Marketing and Social Media (21 papers) and Service and Product Innovation (17 papers). Bernard Covà is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (53 papers), Digital Marketing and Social Media (21 papers) and Service and Product Innovation (17 papers) and collaborates with scholars based in France, Italy and Canada. Bernard Covà's co-authors include Robert Salle, Stefano Pace, Antonella Carù, Véronique Cova and Per Skålén and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Business Ethics
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