Antonella Carù

20 papers and 1.2k indexed citations i.

Antonella Carù has authored 20 papers that have received a total of 1.2k indexed citations. This includes 18 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Retail Behavior Studies (8 papers) and Digital Marketing and Social Media (5 papers). Antonella Carù is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Retail Behavior Studies (8 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in Italy, France and Australia. Antonella Carù's co-authors include Bernard Covà, Stefano Pace, Bernard Cova, Marylouise Caldwell and Daniele Dalli and has published in prestigious journals such as Industrial Marketing Management, Psychology and Marketing and Management Decision