Bernard Cova
About
Bernard Cova has authored 31 papers that have received a total of 1.1k indexed citations.
This includes 20 papers in Marketing, 13 papers in Strategy and Management and 10 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Service and Product Innovation (8 papers) and Innovation and Knowledge Management (7 papers). Bernard Cova is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Service and Product Innovation (8 papers) and Innovation and Knowledge Management (7 papers) and collaborates with scholars based in France, Italy and Portugal. Bernard Cova's co-authors include Robert Salle, Robert Spencer, Olivier Badot, João F. Proença and Björn Sven Ivens and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing
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