Bernard L. Simonin

26 papers and 4.7k indexed citations i.

Bernard L. Simonin has authored 26 papers that have received a total of 4.7k indexed citations. This includes 16 papers in Strategy and Management, 6 papers in Sociology and Political Science and 6 papers in Marketing. The topics of these papers are Innovation and Knowledge Management (13 papers), International Business and FDI (7 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Bernard L. Simonin is often cited by papers focused on Innovation and Knowledge Management (13 papers), International Business and FDI (7 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in United States, Türkiye and China. Bernard L. Simonin's co-authors include Julie A. Ruth, Ayşegül Özsomer, John A. Quelch, Jean‐Claude Barbier and Peter W. Liesch and has published in prestigious journals such as Academy of Management Journal, Strategic Management Journal and Journal of Marketing Research