Ayşegül Özsomer
About
Ayşegül Özsomer has authored 34 papers that have received a total of 2.1k indexed citations.
This includes 15 papers in Strategy and Management, 15 papers in Marketing and 9 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Innovation and Knowledge Management (11 papers) and International Business and FDI (8 papers). Ayşegül Özsomer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Innovation and Knowledge Management (11 papers) and International Business and FDI (8 papers) and collaborates with scholars based in Türkiye, United States and France. Ayşegül Özsomer's co-authors include S. Tamer Çavuşgil, Bernard L. Simonin, Rajeev Batra, Shaoming Zou and Sergio W. Carvalho and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research
In The Last Decade
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