Rajeev Batra
About
Rajeev Batra has authored 71 papers that have received a total of 11.5k indexed citations.
This includes 50 papers in Marketing, 29 papers in Sociology and Political Science and 20 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (45 papers), Cultural Differences and Values (17 papers) and Digital Marketing and Social Media (17 papers). Rajeev Batra is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (45 papers), Cultural Differences and Values (17 papers) and Digital Marketing and Social Media (17 papers) and collaborates with scholars based in United States, China and The Netherlands. Rajeev Batra's co-authors include Jan‐Benedict E.M. Steenkamp, Dana L. Alden, Lynn R. Kahle, Richard P. Bagozzi and Aaron Ahuvia and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
In The Last Decade
Explore authors with similar magnitude of impact
Top authors papers by Glenn Ellison are co-authored with Top countries impacted by papers by Yusheng Zhou Top fields papers by Roger Brown are about Top journals papers by Naotada Ishihara are published in Top countries impacted by papers by Nicolas Manel Top authors papers by S. M. Zahurak are co-authored with Top fields papers by Rogers Brubaker are about