Bernhard Swoboda
About
Bernhard Swoboda has authored 81 papers that have received a total of 1.9k indexed citations.
This includes 41 papers in Marketing, 40 papers in Strategy and Management and 24 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (30 papers), International Business and FDI (24 papers) and Consumer Retail Behavior Studies (21 papers). Bernhard Swoboda is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (30 papers), International Business and FDI (24 papers) and Consumer Retail Behavior Studies (21 papers) and collaborates with scholars based in Germany, Austria and Switzerland. Bernhard Swoboda's co-authors include Dirk Morschett, Hanna Schramm‐Klein, Thomas Foscht, Edith Olejnik and Cesar Maloles and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing.
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