Dirk Morschett
About
Dirk Morschett has authored 54 papers that have received a total of 1.3k indexed citations.
This includes 28 papers in Strategy and Management, 19 papers in Marketing and 15 papers in Organizational Behavior and Human Resource Management. The topics of these papers are International Business and FDI (20 papers), Customer Service Quality and Loyalty (13 papers) and Innovation and Knowledge Management (12 papers). Dirk Morschett is often cited by papers focused on International Business and FDI (20 papers), Customer Service Quality and Loyalty (13 papers) and Innovation and Knowledge Management (12 papers) and collaborates with scholars based in Switzerland, Germany and Austria. Dirk Morschett's co-authors include Bernhard Swoboda, Hanna Schramm‐Klein, Joachim Zentes, Thomas Foscht and Sascha Steinmann and has published in prestigious journals such as Journal of the Academy of Marketing Science, Long Range Planning and Industrial Marketing Management
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