Sascha Steinmann
About
Sascha Steinmann has authored 23 papers that have received a total of 355 indexed citations.
This includes 15 papers in Marketing, 11 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Consumer Retail Behavior Studies (11 papers) and Customer Service Quality and Loyalty (9 papers). Sascha Steinmann is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Retail Behavior Studies (11 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in Germany, Denmark and Switzerland. Sascha Steinmann's co-authors include Hanna Schramm‐Klein, Gerhard Wagner, Gunnar Mau, Anne O. Peschel and Dirk Morschett and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Appetite
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