Beverley Sparks
About
Beverley Sparks has authored 90 papers that have received a total of 7.7k indexed citations.
This includes 70 papers in Organizational Behavior and Human Resource Management, 58 papers in Sociology and Political Science and 44 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (66 papers), Consumer Behavior in Brand Consumption and Identification (33 papers) and Digital Marketing and Social Media (29 papers). Beverley Sparks is often cited by papers focused on Customer Service Quality and Loyalty (66 papers), Consumer Behavior in Brand Consumption and Identification (33 papers) and Digital Marketing and Social Media (29 papers) and collaborates with scholars based in Australia, Hong Kong and United States. Beverley Sparks's co-authors include Graham L. Bradley, Wang Ying, Ken Butcher, Karin Weber and Kevin Kam Fung So and has published in prestigious journals such as Journal of Business Research, Tourism Management and Annals of Tourism Research
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