Kevin Kam Fung So

89 papers and 5.2k indexed citations i.

Kevin Kam Fung So has authored 89 papers that have received a total of 5.2k indexed citations. This includes 62 papers in Sociology and Political Science, 56 papers in Marketing and 42 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (44 papers), Customer Service Quality and Loyalty (40 papers) and Consumer Behavior in Brand Consumption and Identification (28 papers). Kevin Kam Fung So is often cited by papers focused on Digital Marketing and Social Media (44 papers), Customer Service Quality and Loyalty (40 papers) and Consumer Behavior in Brand Consumption and Identification (28 papers) and collaborates with scholars based in United States, Australia and China. Kevin Kam Fung So's co-authors include Hyunsu Kim, Ceridwyn King, Simon Hudson and Beverley Sparks and has published in prestigious journals such as Molecular and Cellular Biology, Journal of Business Research and Tourism Management.