Bharadhwaj Sivakumaran

47 papers and 1.2k indexed citations i.

Bharadhwaj Sivakumaran has authored 47 papers that have received a total of 1.2k indexed citations. This includes 40 papers in Marketing, 13 papers in Organizational Behavior and Human Resource Management and 12 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (32 papers), Consumer Retail Behavior Studies (17 papers) and Customer Service Quality and Loyalty (12 papers). Bharadhwaj Sivakumaran is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (32 papers), Consumer Retail Behavior Studies (17 papers) and Customer Service Quality and Loyalty (12 papers) and collaborates with scholars based in India, Hong Kong and New Zealand. Bharadhwaj Sivakumaran's co-authors include Piyush Sharma, Roger Marshall, L. Suganthi, Arti D. Kalro and Rahul R. Marathe and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Travel Research.