Roger Marshall

64 papers and 2.0k indexed citations i.

Roger Marshall has authored 64 papers that have received a total of 2.0k indexed citations. This includes 36 papers in Marketing, 23 papers in Organizational Behavior and Human Resource Management and 20 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (27 papers), Customer Service Quality and Loyalty (18 papers) and Consumer Retail Behavior Studies (10 papers). Roger Marshall is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Customer Service Quality and Loyalty (18 papers) and Consumer Retail Behavior Studies (10 papers) and collaborates with scholars based in New Zealand, Singapore and South Korea. Roger Marshall's co-authors include Jungkeun Kim, Bharadhwaj Sivakumaran, Piyush Sharma, Arch G. Woodside and Mark T. Spence and has published in prestigious journals such as Journal of Business Research, Tourism Management and Journal of the Academy of Marketing Science