Jungkeun Kim
About
Jungkeun Kim has authored 103 papers that have received a total of 2.5k indexed citations.
This includes 57 papers in Marketing, 49 papers in Sociology and Political Science and 23 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (43 papers), Digital Marketing and Social Media (25 papers) and Behavioral Health and Interventions (23 papers). Jungkeun Kim is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (43 papers), Digital Marketing and Social Media (25 papers) and Behavioral Health and Interventions (23 papers) and collaborates with scholars based in New Zealand, South Korea and Hong Kong. Jungkeun Kim's co-authors include Seongseop Kim, Jacob C. Lee, Marilyn Giroux, Jae‐Eun Kim and Jongwon Park and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research
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