Marilyn Giroux

20 papers and 644 indexed citations i.

About

Marilyn Giroux has authored 20 papers that have received a total of 644 indexed citations. This includes 10 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Behavioral Health and Interventions (6 papers) and Digital Marketing and Social Media (5 papers). Marilyn Giroux is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Behavioral Health and Interventions (6 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in New Zealand, China and South Korea. Marilyn Giroux's co-authors include Jungkeun Kim, Jacob C. Lee, Seongseop Kim, Frank Pons and Héctor González‐Jiménez and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Tourism Management

In The Last Decade

Rankless by CCL
2025