Héctor González‐Jiménez

18 papers and 370 indexed citations i.

Héctor González‐Jiménez has authored 18 papers that have received a total of 370 indexed citations. This includes 9 papers in Sociology and Political Science, 9 papers in Marketing and 4 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Misinformation and Its Impacts (3 papers). Héctor González‐Jiménez is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Misinformation and Its Impacts (3 papers) and collaborates with scholars based in United Kingdom, China and South Korea. Héctor González‐Jiménez's co-authors include Seongseop Kim, Jungkeun Kim, Jacob C. Lee, Yung Kyun Choi and Seongsoo Jang and has published in prestigious journals such as Journal of Business Research, Personality and Individual Differences and Journal of Travel Research.