Yung Kyun Choi

50 papers and 1.6k indexed citations i.

Yung Kyun Choi has authored 50 papers that have received a total of 1.6k indexed citations. This includes 34 papers in Sociology and Political Science, 33 papers in Marketing and 16 papers in Literature and Literary Theory. The topics of these papers are Digital Marketing and Social Media (31 papers), Consumer Behavior in Brand Consumption and Identification (31 papers) and Media Influence and Health (16 papers). Yung Kyun Choi is often cited by papers focused on Digital Marketing and Social Media (31 papers), Consumer Behavior in Brand Consumption and Identification (31 papers) and Media Influence and Health (16 papers) and collaborates with scholars based in South Korea, United States and New Zealand. Yung Kyun Choi's co-authors include Sukki Yoon, Jungkeun Kim, Yuri Seo, Héctor González‐Jiménez and Seongseop Kim and has published in prestigious journals such as Journal of Business Research, Journal of Travel Research and European Journal of Marketing