Mark T. Spence
About
Mark T. Spence has authored 45 papers that have received a total of 1.6k indexed citations.
This includes 19 papers in Marketing, 10 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Consumer Retail Behavior Studies (10 papers) and Customer Service Quality and Loyalty (10 papers). Mark T. Spence is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Consumer Retail Behavior Studies (10 papers) and Customer Service Quality and Loyalty (10 papers) and collaborates with scholars based in Australia, United States and Finland. Mark T. Spence's co-authors include Jungkeun Kim, Hannu Kuusela, Sudhir H. Kalé, Stewart Shapiro and Hannu Saarijärvi and has published in prestigious journals such as PLoS ONE, Journal of Marketing Research and Journal of Consumer Research
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