Bikramjit Rishi

35 papers and 253 indexed citations i.

Bikramjit Rishi has authored 35 papers that have received a total of 253 indexed citations. This includes 20 papers in Marketing, 14 papers in Sociology and Political Science and 6 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Consumer Retail Behavior Studies (11 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Bikramjit Rishi is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Retail Behavior Studies (11 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers) and collaborates with scholars based in India, Lebanon and Australia. Bikramjit Rishi's co-authors include Tapas Chatterjee, Aditya Mehta, Sita Mishra, Justin Paul and Preeti Tak and has published in prestigious journals such as Journal of Consumer Marketing, Journal of Brand Management and Marketing Intelligence & Planning