Bikrant Kesari

12 papers and 419 indexed citations i.

Bikrant Kesari has authored 12 papers that have received a total of 419 indexed citations. This includes 8 papers in Organizational Behavior and Human Resource Management, 8 papers in Marketing and 2 papers in General Health Professions. The topics of these papers are Consumer Retail Behavior Studies (7 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Bikrant Kesari is often cited by papers focused on Consumer Retail Behavior Studies (7 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in India and Taiwan. Bikrant Kesari's co-authors include Sunil Atulkar and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management and Global Business Review