Sunil Atulkar
About
Sunil Atulkar has authored 13 papers that have received a total of 514 indexed citations.
This includes 13 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 2 papers in Economics and Econometrics. The topics of these papers are Consumer Retail Behavior Studies (11 papers), Customer Service Quality and Loyalty (9 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Sunil Atulkar is often cited by papers focused on Consumer Retail Behavior Studies (11 papers), Customer Service Quality and Loyalty (9 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in India. Sunil Atulkar's co-authors include Bikrant Kesari and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management and Marketing Intelligence & Planning
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