Billy Sung
About
Billy Sung has authored 87 papers that have received a total of 1.0k indexed citations.
This includes 42 papers in Marketing, 27 papers in Social Psychology and 25 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (38 papers), Customer Service Quality and Loyalty (11 papers) and Digital Marketing and Social Media (10 papers). Billy Sung is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (38 papers), Customer Service Quality and Loyalty (11 papers) and Digital Marketing and Social Media (10 papers) and collaborates with scholars based in Australia, United States and China. Billy Sung's co-authors include Wendy Moyle, Ian Phau, Cindy Jones, Siobhan O’Dwyer and Sean Lee and has published in prestigious journals such as Scientific Reports, Journal of Business Research and Computers in Human Behavior
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