Ian Phau

196 papers and 5.6k indexed citations i.

Ian Phau has authored 196 papers that have received a total of 5.6k indexed citations. This includes 146 papers in Marketing, 93 papers in Sociology and Political Science and 45 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (127 papers), Digital Marketing and Social Media (50 papers) and Customer Service Quality and Loyalty (41 papers). Ian Phau is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (127 papers), Digital Marketing and Social Media (50 papers) and Customer Service Quality and Loyalty (41 papers) and collaborates with scholars based in Australia, China and Taiwan. Ian Phau's co-authors include Min Teah, Vanessa Quintal, Isaac Cheah, Michael Lwin and Anwar Sadat Shimul and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Tourism Management