Bin Gu

111 papers and 3.3k indexed citations i.

Bin Gu has authored 111 papers that have received a total of 3.3k indexed citations. This includes 57 papers in Sociology and Political Science, 44 papers in Marketing and 25 papers in Economics and Econometrics. The topics of these papers are Digital Marketing and Social Media (40 papers), Consumer Market Behavior and Pricing (28 papers) and Knowledge Management and Sharing (13 papers). Bin Gu is often cited by papers focused on Digital Marketing and Social Media (40 papers), Consumer Market Behavior and Pricing (28 papers) and Knowledge Management and Sharing (13 papers) and collaborates with scholars based in United States, China and Canada. Bin Gu's co-authors include Prabhudev Konana, Andrew B. Whinston, Wenjing Duan, Chen Liang and Qian Tang and has published in prestigious journals such as Management Science, MIS Quarterly and Computers in Human Behavior