Bing Pan
About
Bing Pan has authored 89 papers that have received a total of 6.9k indexed citations.
This includes 64 papers in Sociology and Political Science, 25 papers in Marketing and 12 papers in Economics and Econometrics. The topics of these papers are Diverse Aspects of Tourism Research (43 papers), Digital Marketing and Social Media (39 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Bing Pan is often cited by papers focused on Diverse Aspects of Tourism Research (43 papers), Digital Marketing and Social Media (39 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers) and collaborates with scholars based in United States, China and Hong Kong. Bing Pan's co-authors include Thorsten Joachims, Geri Gay, Xiang Li, Laura Granka and Rob Law and has published in prestigious journals such as Scientific Reports, MIS Quarterly and Tourism Management
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