Birgit Muskat

45 papers and 1.2k indexed citations i.

Birgit Muskat has authored 45 papers that have received a total of 1.2k indexed citations. This includes 28 papers in Sociology and Political Science, 16 papers in Organizational Behavior and Human Resource Management and 10 papers in Marketing. The topics of these papers are Diverse Aspects of Tourism Research (20 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Birgit Muskat is often cited by papers focused on Diverse Aspects of Tourism Research (20 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in Australia, Austria and New Zealand. Birgit Muskat's co-authors include Anita Zehrer, Gang Li, Rob Law, Girish Prayag and Huy Quan Vu and has published in prestigious journals such as Annals of Tourism Research, Journal of Travel Research and International Journal of Hospitality Management