Boonghee Yoo
About
Boonghee Yoo has authored 33 papers that have received a total of 3.9k indexed citations.
This includes 23 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 10 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Customer Service Quality and Loyalty (11 papers) and Cultural Differences and Values (7 papers). Boonghee Yoo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Customer Service Quality and Loyalty (11 papers) and Cultural Differences and Values (7 papers) and collaborates with scholars based in United States, South Korea and China. Boonghee Yoo's co-authors include Naveen Donthu, Shawn T. Thelen, Seung‐Hee Lee and Rujirutana Mandhachitara and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of the Academy of Marketing Science
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