Seung‐Hee Lee

96 papers and 967 indexed citations i.

Seung‐Hee Lee has authored 96 papers that have received a total of 967 indexed citations. This includes 82 papers in Marketing, 23 papers in Organizational Behavior and Human Resource Management and 21 papers in Cultural Studies. The topics of these papers are Consumer Perception and Purchasing Behavior (52 papers), Consumer Behavior in Brand Consumption and Identification (48 papers) and Consumer Retail Behavior Studies (22 papers). Seung‐Hee Lee is often cited by papers focused on Consumer Perception and Purchasing Behavior (52 papers), Consumer Behavior in Brand Consumption and Identification (48 papers) and Consumer Retail Behavior Studies (22 papers) and collaborates with scholars based in United States and South Korea. Seung‐Hee Lee's co-authors include Jane E. Workman, Kwangho Jung, Yuli Liang, Boonghee Yoo and Sharron J. Lennon and has published in prestigious journals such as Journal of Business Research, Sustainability and Journal of Consumer Marketing