Sharron J. Lennon
About
Sharron J. Lennon has authored 113 papers that have received a total of 4.0k indexed citations.
This includes 80 papers in Marketing, 40 papers in Museology and 26 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (63 papers), Fashion and Cultural Textiles (40 papers) and Consumer Retail Behavior Studies (35 papers). Sharron J. Lennon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (63 papers), Fashion and Cultural Textiles (40 papers) and Consumer Retail Behavior Studies (35 papers) and collaborates with scholars based in United States, South Korea and China. Sharron J. Lennon's co-authors include Minjeong Kim, Nancy A. Rudd, Kim K. P. Johnson, Leslie L. Davis and Young Ha and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Psychology and Marketing
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