Boris Snoj
About
Boris Snoj has authored 26 papers that have received a total of 918 indexed citations.
This includes 13 papers in Organizational Behavior and Human Resource Management, 10 papers in Marketing and 8 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (13 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Innovation and Knowledge Management (4 papers). Boris Snoj is often cited by papers focused on Customer Service Quality and Loyalty (13 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Innovation and Knowledge Management (4 papers) and collaborates with scholars based in Slovenia, United Kingdom and Ireland. Boris Snoj's co-authors include Borut Milfelner, Aleksandra Pisnik, Graham Hooley, Tony Cox and József Berács and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and European Journal of Marketing
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