Brenda J. Cude

49 papers and 1.0k indexed citations i.

Brenda J. Cude has authored 49 papers that have received a total of 1.0k indexed citations. This includes 24 papers in Marketing, 16 papers in Economics and Econometrics and 14 papers in Accounting. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Financial Literacy, Pension, Retirement Analysis (14 papers) and Consumer Retail Behavior Studies (12 papers). Brenda J. Cude is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Financial Literacy, Pension, Retirement Analysis (14 papers) and Consumer Retail Behavior Studies (12 papers) and collaborates with scholars based in United States, China and Italy. Brenda J. Cude's co-authors include Swarn Chatterjee, Michelle A. Morganosky, Lini Zhang, Gianni Nicolini and Anne L. Sweaney and has published in prestigious journals such as Sustainability, Journal of Retailing and Consumer Services and Journal of Health Communication