Brian L. Bourdeau
About
Brian L. Bourdeau has authored 8 papers that have received a total of 264 indexed citations.
This includes 7 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Retail Behavior Studies (5 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Brian L. Bourdeau is often cited by papers focused on Consumer Retail Behavior Studies (5 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in United States. Brian L. Bourdeau's co-authors include J. Joseph Cronin, Michael K. Brady, Clay M. Voorhees, E. Deanne Brocato and David S. Martin and has published in prestigious journals such as Strategic Management Journal, Journal of Business Research and Journal of Service Research
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