J. Joseph Cronin
About
J. Joseph Cronin has authored 53 papers that have received a total of 20.2k indexed citations.
This includes 39 papers in Marketing, 34 papers in Organizational Behavior and Human Resource Management and 11 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (34 papers), Consumer Behavior in Brand Consumption and Identification (24 papers) and Consumer Retail Behavior Studies (18 papers). J. Joseph Cronin is often cited by papers focused on Customer Service Quality and Loyalty (34 papers), Consumer Behavior in Brand Consumption and Identification (24 papers) and Consumer Retail Behavior Studies (18 papers) and collaborates with scholars based in United States, Latvia and Germany. J. Joseph Cronin's co-authors include Michael K. Brady, Steven A. Taylor, Jeremy S. Wolter, Brian L. Bourdeau and Richard R. Brand and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Business Research
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