Bruce K. Pilling
About
Bruce K. Pilling has authored 18 papers that have received a total of 480 indexed citations.
This includes 6 papers in Strategy and Management, 4 papers in Accounting and 4 papers in Marketing. The topics of these papers are Franchising Strategies and Performance (3 papers), Accounting Education and Careers (2 papers) and Management and Marketing Education (2 papers). Bruce K. Pilling is often cited by papers focused on Franchising Strategies and Performance (3 papers), Accounting Education and Careers (2 papers) and Management and Marketing Education (2 papers) and collaborates with scholars based in United States, India and Australia. Bruce K. Pilling's co-authors include Naveen Donthu, Pam Scholder Ellen, David Patterson, James S. Boles and Lawrence A. Crosby and has published in prestigious journals such as Nature, Journal of Business Research and Journal of Small Business Management
In The Last Decade
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