Bruce L. Alford
About
Bruce L. Alford has authored 24 papers that have received a total of 982 indexed citations.
This includes 14 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Market Behavior and Pricing (6 papers). Bruce L. Alford is often cited by papers focused on Customer Service Quality and Loyalty (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Market Behavior and Pricing (6 papers) and collaborates with scholars based in United States and Canada. Bruce L. Alford's co-authors include Brian T. Engelland, Lawrence Silver, Dheeraj Sharma, Otis W. Gilley and Louis M. Capella and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Journal of Applied Social Psychology
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