Louis M. Capella

25 papers and 1.2k indexed citations i.

Louis M. Capella has authored 25 papers that have received a total of 1.2k indexed citations. This includes 15 papers in Marketing, 10 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (8 papers) and Consumer Market Behavior and Pricing (5 papers). Louis M. Capella is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (8 papers) and Consumer Market Behavior and Pricing (5 papers) and collaborates with scholars based in United States. Louis M. Capella's co-authors include Ronald D. Taylor, Morgan P. Miles, Kirk P. Arnett, Susan Taylor and Bruce L. Alford and has published in prestigious journals such as Annals of Tourism Research, Information & Management and Psychology and Marketing