Burçak Ertimur

14 papers and 364 indexed citations i.

Burçak Ertimur has authored 14 papers that have received a total of 364 indexed citations. This includes 8 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Service and Product Innovation (3 papers) and Customer Service Quality and Loyalty (3 papers). Burçak Ertimur is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Service and Product Innovation (3 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in United States, France and Türkiye. Burçak Ertimur's co-authors include Gökçen Coskuner-Balli, Özlem Sandıkçı, Mary C. Gilly, James G. Hutton and Caroline Lego Muñoz and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Advertising.