Byeong‐Joon Moon

14 papers and 404 indexed citations i.

Byeong‐Joon Moon has authored 14 papers that have received a total of 404 indexed citations. This includes 12 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and International Business and FDI (4 papers). Byeong‐Joon Moon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and International Business and FDI (4 papers) and collaborates with scholars based in South Korea, United States and Canada. Byeong‐Joon Moon's co-authors include Subhash C. Jain, Dong‐Hoon Yang, Yoon-Jeong Kim, Jae Jeung Rho and Chan‐Wook Park and has published in prestigious journals such as Psychology and Marketing, International Marketing Review and Journal of International Consumer Marketing.