Byungjoon Yoo

42 papers and 437 indexed citations i.

Byungjoon Yoo has authored 42 papers that have received a total of 437 indexed citations. This includes 20 papers in Marketing, 17 papers in Strategy and Management and 13 papers in Sociology and Political Science. The topics of these papers are Digital Platforms and Economics (17 papers), Consumer Market Behavior and Pricing (14 papers) and Digital Marketing and Social Media (9 papers). Byungjoon Yoo is often cited by papers focused on Digital Platforms and Economics (17 papers), Consumer Market Behavior and Pricing (14 papers) and Digital Marketing and Social Media (9 papers) and collaborates with scholars based in South Korea, United States and Hong Kong. Byungjoon Yoo's co-authors include Vidyanand Choudhary, Seongmin Jeon, Kar Yan Tam, Tridas Mukhopadhyay and Robert J. Kauffman and has published in prestigious journals such as Journal of Marketing, Management Science and Sustainability