Byungjoon Yoo
About
Byungjoon Yoo has authored 42 papers that have received a total of 437 indexed citations.
This includes 20 papers in Marketing, 17 papers in Strategy and Management and 13 papers in Sociology and Political Science. The topics of these papers are Digital Platforms and Economics (17 papers), Consumer Market Behavior and Pricing (14 papers) and Digital Marketing and Social Media (9 papers). Byungjoon Yoo is often cited by papers focused on Digital Platforms and Economics (17 papers), Consumer Market Behavior and Pricing (14 papers) and Digital Marketing and Social Media (9 papers) and collaborates with scholars based in South Korea, United States and Hong Kong. Byungjoon Yoo's co-authors include Vidyanand Choudhary, Seongmin Jeon, Kar Yan Tam, Tridas Mukhopadhyay and Robert J. Kauffman and has published in prestigious journals such as Journal of Marketing, Management Science and Sustainability
In The Last Decade
Explore authors with similar magnitude of impact
Top journals papers by Serena Grumi are published in Top fields papers by Tomasz Gajewski are about Top countries impacted by papers by Mee‐Hye Oh Top journals papers by Michael Lypka are published in Top journals papers by Tatiana Bojňanská are published in Top journals papers by Ottavio Adorisio are published in Top authors papers by Yang Qu are co-authored with Top countries impacted by papers by Jenő Zsolt Farkas