Carl F. Mela
About
Carl F. Mela has authored 69 papers that have received a total of 5.0k indexed citations.
This includes 62 papers in Marketing, 26 papers in Management Science and Operations Research and 22 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (59 papers), Digital Platforms and Economics (21 papers) and Innovation Diffusion and Forecasting (15 papers). Carl F. Mela is often cited by papers focused on Consumer Market Behavior and Pricing (59 papers), Digital Platforms and Economics (21 papers) and Innovation Diffusion and Forecasting (15 papers) and collaborates with scholars based in United States, The Netherlands and United Kingdom. Carl F. Mela's co-authors include Сунил Гупта, Song Yao, Bart J. Bronnenberg, Donald R. Lehmann and Harald J. van Heerde and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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