Carlos Orús

35 papers and 2.3k indexed citations i.

Carlos Orús has authored 35 papers that have received a total of 2.3k indexed citations. This includes 23 papers in Marketing, 21 papers in Sociology and Political Science and 9 papers in Human-Computer Interaction. The topics of these papers are Digital Marketing and Social Media (19 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Consumer Retail Behavior Studies (14 papers). Carlos Orús is often cited by papers focused on Digital Marketing and Social Media (19 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Consumer Retail Behavior Studies (14 papers) and collaborates with scholars based in Spain, Cyprus and Türkiye. Carlos Orús's co-authors include Carlos Flavián, Raquel Gurrea, Sergio Ibáñez‐Sánchez, Luis V. Casaló and Julio Jiménez Martínez and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Computers & Education