Carmela Donato
About
Carmela Donato has authored 18 papers that have received a total of 256 indexed citations.
This includes 11 papers in Marketing, 5 papers in Social Psychology and 4 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Environmental Sustainability in Business (7 papers) and Consumer Packaging Perceptions and Trends (5 papers). Carmela Donato is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Environmental Sustainability in Business (7 papers) and Consumer Packaging Perceptions and Trends (5 papers) and collaborates with scholars based in Italy, United Kingdom and Denmark. Carmela Donato's co-authors include Ada Maria Barone, Matteo De Angelis, Gaetano Miceli, Simona Romani and Cesare Amatulli and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Psychology and Marketing.
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