Carol Yirong Lu
About
Carol Yirong Lu has authored 16 papers that have received a total of 346 indexed citations.
This includes 11 papers in Sociology and Political Science, 7 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Diverse Aspects of Tourism Research (7 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Carol Yirong Lu is often cited by papers focused on Diverse Aspects of Tourism Research (7 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in Taiwan, Indonesia and United States. Carol Yirong Lu's co-authors include Brendan T. Chen, Dwi Suhartanto, David Dean, Chun‐Min Kuo and Yao‐Chin Wang and has published in prestigious journals such as International Journal of Hospitality Management, Sustainability and Current Issues in Tourism
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