Cassandra France
About
Cassandra France has authored 9 papers that have received a total of 439 indexed citations.
This includes 7 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (4 papers) and Service and Product Innovation (3 papers). Cassandra France is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (4 papers) and Service and Product Innovation (3 papers) and collaborates with scholars based in Australia and United States. Cassandra France's co-authors include Debra Grace, Bill Merrilees, Dale Miller, Joan Carlini and Denni Arli and has published in prestigious journals such as Journal of Retailing and Consumer Services, Food Quality and Preference and Journal of Marketing Management
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